What is one primary goal of advertising for a deli?

Prepare for the Publix Deli ROI Test. Study with flashcards, multiple choice questions, and detailed explanations. Gear up for your exam success!

One primary goal of advertising for a deli is to attract and retain customers. Effective advertising serves as a tool to not only draw in new customers by showcasing the deli's products and unique offerings but also to build loyalty among existing customers. This can be achieved through engaging promotions, highlighting special deals or new items, and communicating the value of the deli's products. By consistently reaching out to both potential and current customers, a deli can create awareness, stimulate interest, and encourage repeat visits, which are essential for driving sales and sustaining business growth.

In contrast, minimizing costs, reducing staff, and limiting product selection focus on operational aspects rather than customer engagement strategies, which are less aligned with the primary objectives of advertising.

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